We believe that data-driven, personalized audience management strengthens loyalty and attracts visitors. We support cultural institutions with innovative, community-building solutions, based on our experience in the cultural industry and our research and marketing-focused IT service.
We are happy to help you to effectively activate and engage your audience.
CULTURE.CRANE AUDIENCE MANAGEMENT SYSTEM
Our culture-focused audience management system channels all necessary information into one place, categorizes all data and makes it available for segmentation in an up-to-date database, which enables personalized communication and maximized consumer experience. By processing and visualizing the data, the system helps decision-making, and the automated processes ensure efficiency. Choose the product that best suits your needs.
Cloud-based, user-friendly system
We have enhanced the Microsoft Dynamics system for cultural needs. The result: user-friendly interface, constantly updated solutions, maximum security.
Aggregated customer profile, segmentation
We perform target group segment creation and analysis based on integrated audience data - unique views, saved filtering parameters, automatic update.
Content-based newsletter system, automations
Personalized newsletter blocks, newsletter variations creatable with a single click, retargeting, automatic notifications, A/B testing.
Reports, data visualization
Operational and management-level reports, trends and analyses in easily transparent, exportable format.
Customer value indicator
Based on institution-specific, weighted criteria.
Scalable, customizable products
You can either choose basic or advanced modules, but you can also require a system developed for individual needs.
Loyalty and support programs
We offer automated motivation modules to manage B2C and B2B customers.
Lead management
Progress tracking, task management, reminders, goals and results.