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„Culture.Crane's solutions allow us to get to know our customers and their habits better, and thus provide them with personalized offers. They not only improve the efficiency of our work, but also enhance the satisfaction of our customers.”
Orsolya Erdődy - Budapest Festival Orchestra
„Culture.Crane CRM has opened up new opportunities in getting to know the audience of the Buda Castle - the Castle Bazaar, the St Stephen's Hall and the Buda Castle Walks. It provides more transparent processes and more personalized sales which allows us to set more predictable goals”
Margit Makai - Buda Castle
„As the leading cultural center of the region, Müpa Budapest considers it extremely important to build real community from its audience: part of this is the digitalization of the visitor experience and the renewal of the online audience management systems. All of this requires data and innovative data-based platforms - Culture.Crane is an excellent partner in this as well.”
Gábor Récsán - Müpa Budapest
„Culture.Crane is a progressive system - it not only provides the functions and processes, but also offers serious professional expertise and support which makes them unique in the Hungarian market.”
Máté Petrik - Liget Ltd.
Monitor the carbon footprint of your newsletter campaigns or even your entire activity! Measure and reduce the carbon rate and carbon footprint of your campaigns!
About the systemWe believe that data-driven, personalized audience management strengthens loyalty and attracts visitors. We support cultural institutions with innovative, community-building solutions, based on our experience in the cultural industry and our research and marketing-focused IT service.
We are happy to help you to effectively activate and engage your audience.
CULTURE.CRANE AUDIENCE MANAGEMENT SYSTEM
Our culture-focused audience management system channels all necessary information into one place, categorizes all data and makes it available for segmentation in an up-to-date database, which enables personalized communication and maximized consumer experience. By processing and visualizing the data, the system helps decision-making, and the automated processes ensure efficiency. Choose the product that best suits your needs.
Cloud-based, user-friendly system
We have enhanced the Microsoft Dynamics system for cultural needs. The result: user-friendly interface, constantly updated solutions, maximum security.
Aggregated customer profile, segmentation
We perform target group segment creation and analysis based on integrated audience data - unique views, saved filtering parameters, automatic update.
Content-based newsletter system, automations
Personalized newsletter blocks, newsletter variations creatable with a single click, retargeting, automatic notifications, A/B testing.
Reports, data visualization
Operational and management-level reports, trends and analyses in easily transparent, exportable format.
Customer value indicator
Based on institution-specific, weighted criteria.
Scalable, customizable products
You can either choose basic or advanced modules, but you can also require a system developed for individual needs.
Loyalty and support programs
We offer automated motivation modules to manage B2C and B2B customers.
Lead management
Progress tracking, task management, reminders, goals and results.
